It all starts with a city and its culture
Understanding the make-up of the city enables a brand to interpret an individual market, from fashion to food and from design to politics.
We work across multiple consumer-driven industries including retail and entertainment to support international expansion and market entry as well as ad-hoc strategic initiatives.
Approach
We use the following cultural categories as a framework to connect our clients to the city. We collaborate with sector experts and combine data and insights to develop an authentic go-to-market strategy.
Following initial research we validate our findings with residents, tourists and other key local stakeholders.
Methodology
Our detailed analysis helps to build knowledge so that our clients can expand efficiently and drive long-term impact. Below is a selection of our focus areas intended as a starting point for initial discussions. These will be adapted subject to client priorities and team organisation.
CITY
DATA
CONSUMER
INSIGHTS
DECISION
MAKERS
FUTURE
TRENDS
ICONIC
BRANDS
KEY
INFLUENCERS
LOCAL
WILDCARDS
RISING
STARS
UNWRITTEN
RULES
