Music has a natural home in sport

Music and sport are loved by so many supporters. From local communities to a global fanbase and from the stadium to the training ground, music has a significant role to play.

We explore engagement opportunities beyond the core fanbase within these key physical and digital environments.

Approach

We analyse the core areas of a club, team or tournament to identify the most legitimate music touchpoints.

This process helps build knowledge and the foundations of a compelling music strategy, while bringing a unique brand sound to life. Our focus is on priority fan segments and markets to help generate relevant ideas and an editorial strategy to suit diverse music tastes. We collaborate with leading agency partners to develop creative concepts.

Modular and scalable

We identify the opportunities to bring music and sport together in line with our clients’ priorities. Our focus is how to drive interest and engagement through entertainment-driven partnerships and memorable fan experiences, facilitating partner introductions where necessary.

This example demonstrates the flexibility of our working model.

Methodology

Our detailed analysis enables our clients build a plan to reach, engage and monetise new audiences through music. Below is a selection of our focus areas intended as a starting point for initial discussions. These will be adapted to client priorities and team organisation.

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